MIM Therapy PLLC | Fort Worth, Texas
Fort Worth, Texas
Full brand identity for MIM Therapy PLLC, designed to create a calm, trustworthy, and professional presence across digital and physical touchpoints. The system included logo design, brand guidelines, website, marketing materials, and social media assets.
Overview
MIM Therapy PLLC needed a complete brand identity that reflected its mission of providing a safe, inclusive, and supportive space for healing. Based in Fort Worth, Texas, the practice focuses on helping individuals navigate personal growth, mental health, and life transitions, and the brand needed to communicate that sense of trust and calm from the very first interaction.
The direction centered around creating a visual identity that felt peaceful, grounded, and professional. The bird symbol was developed to represent growth, movement, and transformation, reinforcing the journey that clients experience through therapy. The color palette and typography were carefully selected to create a sense of warmth and stability across every touchpoint.
The final identity system was applied across all areas of the business, including brand guidelines, social templates, printed materials, and a fully designed website, creating a cohesive and consistent brand experience.
• Designed a custom logo and complete brand identity
• Developed comprehensive brand guidelines for consistency
• Created website design aligned with the brand system
• Built social media templates and marketing materials
• Designed flyers, business cards, and promotional assets
Challenge and Results
The primary challenge was creating a brand that balanced professionalism with emotional warmth. Therapy practices require a high level of trust, and the identity needed to feel approachable and calming while maintaining credibility.
We focused on building a visual system that communicated clarity and reassurance. The bird icon became a central symbol of progress and healing, while the supporting design elements ensured the brand remained consistent across digital and print applications.
The result is a cohesive and scalable brand that allows MIM Therapy PLLC to present itself with confidence and professionalism. The new identity supports the practice’s growth while creating a welcoming experience for both new and existing clients.
• Created a cohesive identity across all platforms
• Strengthened trust and professionalism through design
• Delivered a scalable system for long term growth
• Provided consistent branding across web, print, and social
The brand now reflects the care, guidance, and transformation that MIM Therapy PLLC provides to its clients.
