Overview

Coffee with Amelia needed a brand that reflected the tone of the show, calm, personal, and welcoming. The podcast focuses on creating space for real conversations, and the identity needed to visually capture that sense of comfort while remaining professional and memorable.

The direction centered around building a simple but distinctive visual system that could scale across podcast platforms, social media, and promotional materials. The microphone symbol was integrated as a central element, representing conversation and storytelling, while playful accent shapes added warmth and personality.

The final identity creates a cohesive and approachable presence, helping the podcast stand out while remaining true to its voice and purpose.

• Created a friendly and recognizable logo system

• Developed a cohesive visual identity for digital platforms

• Balanced personality with clarity and professionalism

• Built a flexible system for future growth and expansion

Challenge and Results

The primary challenge was creating a brand that felt personal without appearing casual or unstructured. The identity needed to reflect the authenticity of the podcast while maintaining a level of professionalism that would support long term growth.

I focused on simplifying visual elements and using thoughtful color and form to communicate warmth and approachability. The microphone icon became a key symbol, reinforcing the podcast’s purpose while giving the brand a clear and memorable anchor.

The result is a brand that feels inviting, modern, and instantly recognizable. It provides a strong visual foundation that supports the podcast’s message and creates consistency across every listener touchpoint.

• Established a clear and memorable brand presence

• Created consistency across podcast and social platforms

• Strengthened visual recognition and identity

• Built a scalable foundation for continued growth

The identity allows Coffee with Amelia to present itself with confidence while preserving the authenticity that makes the podcast meaningful to its audience.